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Reach the world's largest air traffic audience
Advertising
built for travel

160m+

monthly users globally

180

countries

1200

trusted partners

Stand out in search results

Reach travellers through contextual advertising

Our sponsored native placements sit within the Skyscanner search experience, helping you connect with travellers as they compare options and redirecting to your website’s booking flow, creating a smooth path from discovery to booking.

Advertising that compliments core meta

Turn existing demand into incremental growth 

While Core Meta captures baseline demand, Skyscanner Ads turn high-intent traffic into incremental growth by increasing redirect share and visibility when it matters most.

Win the booking moment

Secure the final click with Sponsored Booking Panel

Booking Panel Ads gives you premium visibility on mobile and app when a traveller has selected your flight organically, helping you increase share of voice, compete more effectively with other suppliers, and secure the final click with confidence.

Our full-funnel formats

Sponsored Results
Sponsored Results
Booking Panel
Booking Panel
Explore Everywhere
Explore Everywhere
Display Banners
Display Banners
Brand formats
Brand formats
Sponsored Results

Native Inline Placements

Native placements within flight search results that position your brand alongside itineraries, ensuring visibility while travellers compare options and actively decide which flight to choose.

Booking Panel

Win the booking moment

A high-impact placement at the final decision stage, showcasing your brand at the point of booking to drive direct conversions and capture high-intent travellers ready to click ‘book’.

Explore Everywhere

Capture undecided travellers

Appears in our combined Explore Everywhere / Country Search to help you reach travellers early in their planning journey. Ideal for brand visibility during the ‘dreaming’ phase, this format lets you showcase your brand message before others appear, with a direct link to your own page. 

Display Banners

Visually rich placements in the search experience

Flexible, high-reach formats across desktop and mobile that build awareness and reinforce brand presence throughout the travel planning journey.

Brand formats

Build brand awareness

A suite of high-impact, premium placements designed to build awareness and shape preference across the travel planning journey, using immersive storytelling and contextual visibility to influence travellers before they reach the booking stage.

Hear how our partners are growing with Skyscanner

What success looks like

Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently

Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently

Find out more
Eurowings increases Share of Voice by 32% with Booking Panel Ads
Eurowings increases Share of Voice by 32% with Booking Panel Ads

Eurowings increases Share of Voice by 32% with Booking Panel Ads

Find out more
Helping Turkish Airlines increase peak season searches by 38%
Helping Turkish Airlines increase peak season searches by 38%

Helping Turkish Airlines increase peak season searches by 38%

Find out more
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling

Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling

Find out more
London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising
London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising

London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising

Find out more

Our Partners

Turkish-Airlines
Avianca-1
Emirates-1
KLM-1
Etihad-1
Easty Jet
Jet2-1
Condor-1
Malaysia
Latam
Air-France

Explore more

Air France drives +204% incremental revenue growth during Jan Peak by scaling performance efficiently
Find out more
Eurowings increases Share of Voice by 32% with Booking Panel Ads
Find out more
Singapore Tourism Board achieves 78× ROAS with smart targeting and full-funnel storytelling
Find out more
Master the January Peak and Q1 moment to turn demand surges into sustained growth
Find out more
Turkish Airlines drives 38% growth in searches, turning peak season into a peak brand moment
Find out more
Meet Booking Panel ads: A new way to win the final click and drive direct bookings
Find out more
Tourism Ireland drives 39x ROAS by rebalancing travel across regions
Find out more
London City Airport sparks a 139% surge in winter travel demand with Skyscanner Advertising
Find out more

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