Skyscanner require all partners using 3rd party tags AND/OR tracking to ensure adops.eu@skyscanner.net is credentialed as a 'read only' user within their adserver.  This will allow Skyscanner to see our local deliver data, alongside the partners 3rd party delivery. 

Skyscanner Creative Deadlines

CAMPAIGN TYPE VOLUMES OF CREATIVES/TAGS BEING SUPPLIED DEADLINE
Standard
5 to 10 3 working days prior to going live
10 to 20 4 working days prior to going live
20+ 5 working days prior to going live
Dynamic 10 5 working days prior to going live
Inline 10 5 working days prior to going live
Audience Extension 5 or less 3 working days prior to going live
Deal of the Day 6 to 10 4 working days prior to going live
11+ 5 working days prior to going live
N/A 2 working days prior to going live

DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 50-100Kb 50-100Kb 50-100Kb 50-100Kb
Ad Format JPEG, PNG, GIF, HTML5, 3rd party tags JPEG, PNG, GIF, HTML5, 3rd party tags JPEG, PNG, GIF, HTML5, 3rd party tags JPEG, PNG, GIF, HTML5, 3rd party tags
Example (click to view full size)

Requirements

  • SSL compliant redirects
  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user
  • For HTML5 creatives a .zip bundle (75-100kb) should be provided. The click through URL should not be hard-coded
  • For animations and video, max 3 loops at 15fps is recommended for performance but rates up to and not exceeding 25 fps will be accepted


Assets need to be supplied a minimum of 3 working days prior to going live.


HOMEPAGE TILE
Requirements
1 Logo 300 x 150 Transparent PNG, Max file size of 50kb
2 Background Image 800 x 800 PNG or JPG, Max file size of 100kb (no text allowed within image)
3 Headline Max 21 characters (including spaces)
4 Call to Action Max 21 characters (including spaces)
Example (click to view full size)

Homepage Tile

Download an Adobe Illustrator template to help with setting up this ad here:
https://brandfolder.com/s/omfzp1-erhnq8-7v9z3x

Requirements

  • SSL compliant redirects 
  • Static click tracker
  • 1x1 impression pixel
Homepage Tile 800x800 background - Safe Area and minimum crops

Homepage Tile 800x800 background - Safe Area and minimum crops

Notes

  • This is not third party served
  • All assets must be supplied statically, as listed above
  • The ad can only run on the second position within the top tile placement
  • Avoid using text on your background image
  • Verify contrast between logo and background
  • The ad has a zooming in effect on mouse hover
  • The layout is responsive and will change based on screen size
  • Test your artwork at multiple sizes, don’t produce artwork for one size
  • Don’t rely on small detail on your background
  • Don’t rely on precise positioning of your logo and background


Assets need to be supplied a minimum of 5 working days prior to going live.


All partners wishing to run a dynamic advert must be intergrated into the flight search results in order for prices to be populated.

DYNAMIC MPU Super Skyscraper
Dimensions (WxH) 300x250 160x600
Requirements
1 Logo 300x80 PNG 160x80 PNG
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Button Colour Provided as hex code (#xxxxxx)
5 5. Button Text Colour Provided as hex code (#xxxxxx)
Example (click to view full size)

Requirements

  • SSL compliant redirects 
  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)
  • Static click tracker
  • 1x1 impression pixel
  • Tracked backup URL

Assets need to be supplied a minimum of 5 working days prior to going live.


All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

NATIVE INLINE
Requirements
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
2 Headline Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
Example (click to view full size)

Requirements

  • SSL compliant redirects 
  • Static click tracker
  • 1x1 impression pixel
  • Tracked backup URL

Notes

  • Live prices are displayed on the ad
  • Deeplink directs to the partner’s results page
  • We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)

Assets need to be supplied a minimum of 5 working days prior to going live.


MOBILE Mobile MPU
Dimensions (WxH) 300x250
Max File Size 30-50kb
Ad Format JPEG, PNG, GIF, HTML5, 3rd party tags
Example (click to view full size)

Requirements

  • SSL compliant redirects 
  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user
  • For HTML5 creatives a .zip bundle (30-50kb) should be provided. The click through URL should not be hard-coded

Assets need to be supplied a minimum of 3 working days prior to going live.


NEWSLETTER Full Block Full Block - Image Only
Dimensions (WxH) 564x282 564x282
Headline Copy 50 characters max N/A
Body Copy 120 characters max N/A
Button Copy 15 characters max N/A
Format JPEG, PNG, GIF JPEG, PNG, GIF
Example (click to view full size)
All creatives (wording, images, URL complete with EXACT tracking supplied) must be supplied to the specs below. Failure to do so will result in the ad not being run.

Requirements

  • Client must provide own URL tracking to measure click traffic
  • Tracking: Skyscanner tracking may ‘clash’ with that of client. To allow the client’s tracking to function, we can disable Skyscanner tracking
  • Skyscanner will send a screenshot to show creative, and send live test of newsletter to test (tracked) links for client sign-off
  • However, creative must be final: no changes to copy, imagery once submitted
  • Ad will appear in the second position from the top. Only one ad per newsletter 
  • Skyscanner can provide the overall OR and CTR of the newsletter

Assets need to be supplied a minimum of 5 working days prior to going live.


NATIVE INLINE - APP
Requirements
1 Logo 120 x 61 PNG or JPG, Max file size of 30kb
2 Headline Text Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
4 Button Text Max 13 characters (including spaces) Example: VISIT WEBSITE, BOOK NOW. Text must be in correct language
Example (click to view full size)

Native Inline - App

Requirements

  • SSL compliant redirects
  • Static click tracker
  • 1x1 impression pixel

Notes

  • Live prices are displayed on the ad
  • Deeplink directs to the partner’s results page
  • We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)

Assets need to be supplied a minimum of 5 working days prior to going live- in the table at the top.


NATIVE INLINE - APP
Requirements
1 Logo 131 x 131 PNG or JPG, Max file size of 50kb
2 Headline Text Max 50 characters (including spaces)
3 Body Text Max 100 characters (including spaces)
Example (click to view full size)

Native Inline - Hotels

Requirements

  • Full partner name
  • Destination city targeting is required in excel format
  • Please provide city iata codes or full city names
  • We can add dynamic outbound and destination locations in the headline
  • Headline: Hotels Deals in [CityName]
  • Body Text: Great rates and discounts to help you find the best place to stay
  • SSL compliant redirects
  • Static click tracker
  • 1x1 impression pixel

Notes

  • The layout has a set structure which cannot be changed
  • The ad. can only run on the search results page of Hotels
  • Maximum of 3 copy versions

Assets need to be supplied a minimum of 5 working days prior to going live.


Please read our pricing disclaimer policy