How we can help your business take off
Skyscanner is the world's travel search engine of choice. We have built our business on our obsession for quality products, an exceptional user experience, and a passion for customer retention. As a metasearch, we offer a transparent and simple method of searching for travel options, to deliver exactly what your consumer desires - the ability to instantly compare and contrast a vast array of products and services, in an enjoyable, honest and impartial manner.
As a technology company, we also continually deliver pioneering, industry-leading solutions for all our users’ and partners’ unique needs, wishes and requirements. That’s why we were the first travel metasearch to build bots into both Facebook and Skype, while we also launched the first flight comparison skill for Amazon’s Alexa voice service. It’s also why we have become the first metasearch to implement direct connections, instant booking, and new distribution capabilities (NDC) for an even more direct and seamless process.
And as an advertising partner, Skyscanner delivers tailored solutions that guarantee to connect your business with over 60 million potential customers every month, whilst constantly striving to provide you with unique insights into our users and their behavior, to help you meet your own business objectives.
The Skyscanner user journey
Skyscanner brings users from inspiration to the point of booking - with numerous touch-points throughout the user journey. And our intimate knowledge of Skyscanner users, and their behaviour, means that we can guide you as to the best ways to leverage our solutions for your brand, and your objectives. This means that we can deliver solutions for any brand - whether you’re a Tuscan vineyard looking to attract tourists and wine lovers, or a multinational communications provider looking to help our customers connect both home and abroad wherever they rest their heads that night, then we have simple and effective solutions for you.
ILLUSTRATE DIFFERENT TOUCHPOINTS THROUGH THE FUNNEL
Our research and data saves you time and money
Skyscanner’s travel Insight is drawn from a unique big data set that trawls info statistics from over 200m global searches every month. With this insight, analysed by our teams and coupled with the wealth of expertise at our fingertips, your account manager will be able to guide you quickly and effectively towards the perfect solution for your own business ambitions.
Examples of the data types available include:
- Redirect and click-through data, which provides up to date insights into the purchase preferences of Skyscanner users.
- Travel search data, which provides an overview of what Skyscanner users are searching for.
- Data showcasing, on aggregate, where Skyscanner users are when they are searching.
Travel Insight data also enables us to deliver content around Trends and Analyses, which you can leverage to inform advertising, and other business decisions.
How we work with advertisers
No two brands are the same, so clearly, no two advertising solutions should be either. That’s why we seek to offer each and every partner a bespoke service, tailored directly to their needs, with a named client manager to assist and advise across everything from design to technology.
So, as well as offering standard iAB and native units, with a wide range of targeting options, we aim to work with our partners to provide clear options which reflect both your brand and business objectives. Whether you are a non-travel brand looking to tap into our huge audience, or an airline looking to showcase your latest offerings and innovations, we can create the perfect package for you.
Our industry-leading data and analytics also enable us to optimise and report regularly on your objectives and how they are being met. Helping you direct every penny of your budget towards the most rewarding and effective customers. Using our in-house experimentation toolkit and expertise, we can test creatives and messaging to determine the best combination for your campaign; through our API and reporting tools we build and share custom and sales reports with you on a regular basis; and through connectivity with 3rd party ad servers we can run campaigns optimised for custom metrics, whilst also delivering seamless billing and invoicing options.