What it means to advertise with Skyscanner
Skyscanner is the world's travel search engine of choice. As a metasearch, we offer a transparent and simple solution for dreaming, researching, planning, and booking travel options. We have built our business on our obsession for quality products, an exceptional user experience, and a passion for customer retention. And this translates into how we operate our advertising.
We understand the need to control every component of advertising; from design, to messaging, to placement and targeting. This is why we promise our partners brand safety. We also ensure our users receive relevant advertising by working directly with all Skyscanner advertisers. Our brand, our placements, and our audience are exclusive to our partners and cannot be accessed through any third party. Finally, to ensure you get the most from advertising with Skyscanner, we will work closely with you to identify brand-appropriate solutions that will help you to meet your business objectives, and capitalise on our in-house expertise.
As a technology company, we also continually deliver pioneering, industry-leading solutions for our users and partners. That’s why we were the first travel metasearch to build bots into both Facebook and Skype, while we also launched the first flight comparison skill for Amazon’s Alexa voice service. It’s also why we have become the first metasearch to implement direct connections, instant booking, and new distribution capabilities (NDC) for an even more direct and seamless process. Advertising with Skyscanner means being part of these industry-firsts and having the opportunity to leverage them.
The Skyscanner user journey
Skyscanner brings users from inspiration to the point of booking - with numerous touch-points throughout the user journey. And our intimate knowledge of Skyscanner users, and their behaviour, means that we can guide you to leverage the best solutions for your brand, and your objectives. This enables us to deliver solutions for any brand; whether you’re a premier travel brand looking to fill seats on a newly launched route, or a multinational communications provider looking to help our customers connect both home and abroad, then we have simple and effective solutions for you.
Our research and data saves you time and money
Skyscanner’s Travel Insight is drawn from a unique big data set that trawls info statistics from over 200m global searches every month. With this insight at their fingertips, your account manager will be able to guide you quickly and effectively towards the perfect solution for your own business ambitions.
Examples of the data types available through Travel Insight include:
- Redirect and click-through data provides our account managers with insights into the purchase preferences of Skyscanner users.
- Travel search data provides our account managers with an overview of what Skyscanner users are searching for.
- Account managers can also access data showcasing, on aggregate, where Skyscanner users are when they are searching.
How we work with advertisers
No two brands are the same, so clearly, no two advertising solutions should be either. That’s why we seek to offer each and every partner a bespoke service, tailored directly to their needs, with a named client manager to assist and advise across everything from design to technology.
So, as well as offering standard iAB and native units on-site with a wide range of targeting options, and delivering audience extension based on our third party data management platform, we aim to work with our partners to provide options which reflect both your brand and business objectives. Whether you are an airline looking to showcase your latest offerings and innovations, or a non-travel brand looking to tap into our unique audience, we can create the perfect package for you.
Our industry-leading data and analytics also enable us to optimise and report regularly on your objectives and how they are being met. Helping you direct every penny of your budget towards the most rewarding and effective customers. Using our in-house experimentation toolkit and expertise, we can test creatives and messaging to determine the best combination for your campaign; through our API and reporting tools we build and share custom and sales reports with you on a regular basis; and through connectivity with 3rd party ad servers we can run campaigns optimised for custom metrics, whilst also delivering seamless billing and invoicing options.