Skyscanner require all partners using 3rd party tags AND/OR tracking to ensure adops.eu@skyscanner.net is credentialed as a 'read only' user within their adserver.  This will allow Skyscanner to see our local deliver data, alongside the partners 3rd party delivery. 


DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 150Kb 250Kb 150Kb 150Kb
Ad Format JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF JPEG, PNG, GIF
Example (click to view full size)

Requirements

  • SSL compliant redirects

Assets need to be supplied a minimum of 3 working days prior to going live.


DESKTOP MPU Double MPU Leaderboard Super Skyscraper
Dimensions (WxH) 300x250 300x600 728x90 160x600
Max File Size 450Kb 600Kb 450Kb 450Kb
Max Initial Load 150Kb 200Kb 150Kb 150Kb
Max Polite Load 300Kb 400Kb 300Kb 300Kb
Max CPU utilisation 30% 30% 30% 30%
Ad Format 3rd party tags 3rd party tags 3rd party tags 3rd party tags
Example (click to view full size)

Requirements

  • SSL compliant redirects
  • Wrapped tags not accepted 
  • Safe frame compliant
  • No Flash creatives accepted
  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user
  • For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded
  • For animations and video, max 3 loops at 15fps is recommended for performance but rates up to and not exceeding 25 fps will be accepted

Assets need to be supplied a minimum of 3 working days prior to going live.


HOMEPAGE TILE
Creative Requirements
1 Logo 300 x 150 Transparent PNG, Max file size of 50kb
2 Background Image 800 x 800 PNG or JPG, Max file size of 100kb (no text allowed within image)
3 Headline Max 21 characters (including spaces)
4 Call to Action Max 21 characters (including spaces)
Example (click to view full size)

Homepage Tile

Download an Adobe Illustrator template to help with setting up this ad here:
https://brandfolder.com/s/omfzp1-erhnq8-7v9z3x

Requirements

  • SSL compliant redirects 
  • Static click tracker
  • 1x1 impression pixel
 Homepage Tile 800x800 background - Safe Area and minimum crops

Homepage Tile 800x800 background - Safe Area and minimum crops

Notes

  • This is not third party served
  • All assets must be supplied statically, as listed above
  • The ad can only run on the second position within the top tile placement
  • Avoid using text on your background image
  • Verify contrast between logo and background
  • The ad has a zooming in effect on mouse hover
  • The layout is responsive and will change based on screen size
  • Test your artwork at multiple sizes, don’t produce artwork for one size
  • Don’t rely on small detail on your background
  • Don’t rely on precise positioning of your logo and background
  • Viewability measurement is not available for this format


Assets need to be supplied a minimum of 5 working days prior to going live.


All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC MPU Super Skyscraper
Dimensions (WxH) 300x250 160x600
Creative Requirements
1 Logo 300x80 PNG 160x80 PNG
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Button Colour Provided as hex code (#xxxxxx)
5 Button Text Colour Provided as hex code (#xxxxxx)
Example (click to view full size)

Requirements/Notes

  • SSL compliant redirects 
  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)
  • Static click tracker
  • 1x1 impression pixel
  • Tracked backup URL
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


All partners wishing to run a dynamic advert must be integrated into the flight search results in order for prices to be populated.

DYNAMIC Double MPU
Dimensions (WxH) 300x600
Creative Requirements
1 Logo 120x60 PNG (needs to be transparent!)
2 Background Colour Provided as hex code (#xxxxxx)
3 Main Text Colour Provided as hex code (#xxxxxx)
4 Branding Message Max 102 characters (including spaces)
5 Button Colour Provided as hex code (#xxxxxx)
6 Button Text Colour Provided as hex code (#xxxxxx)
Example (click to view full size)

Requirements

  • SSL compliant redirects 
  • Only single block colours can be used for the background (JPEGs or GIFs cannot be used)
  • Static click tracker
  • 1x1 impression pixel
  • Tracked backup URL

Notes

  • The ad can only serve on Desktop
  • The image is dynamically pulled from an internal image feed which changes based on the destination
  • The ad shows a live price and deeplinks in the same way as the Native Inline Flight ad does
  • The colours are customizable so you can choose any colour for the background, text, button and button text
  • The ad has 2 frames: the first frame can display a 102-character branding message below the image and the second one displays the flight times
  • The branding message on the first frame is not compulsory, but if not supplied, the ad will display a blank space under the image
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.

On site example

 

All partners wishing to run a dynamic in-line adverts must be intergrated into the flight search results in order for prices to be populated.

NATIVE INLINE - FLIGHTS
Creative Requirements
1 Logo 120x60px (Desktop), 120x30px (Mobile) PNG or JPG, Max file size of 50kb
2 Headline Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
Example (click to view full size)

Requirements

  • SSL compliant redirects 
  • Static click tracker
  • 1x1 impression pixel
  • Tracked backup URL

Notes

  • Live prices are displayed on the ad
  • Deeplink directs to the partner’s results page
  • We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


NATIVE INLINE - CAR HIRE
Creative Requirements
1 Logo 120x60px, PNG or JPG, Max file size of 50kb
2 Headline Max 59 characters (including spaces)
3 Detail Headline Max 24 characters (including spaces)
4 Detail Main text Max 138 characters (including spaces)
Example (click to view full size)

Requirements

car_hire_screenshot (2).png
  • SSL compliant click-through URL (please provide static or embedded click tracker, if applicable)
  • 1x1 impression pixel

Notes

  • Due to the way the booking page is structured, you will need to set your targeting (if any) at the destination airport for pick up level. For example, London Heathrow would be targeted to LHR airport code
  • The star rating is pulled through automatically into the ad unit based on the partner’s website ID
  • No live prices are displayed on the ad
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


NATIVE INLINE - APP
Creative Requirements
1 Logo 120 x 61 PNG or JPG, Max file size of 30kb
2 Headline Text Max 50 characters (including spaces)
3 Body Text Max 90 characters (including spaces)
4 Button Text Max 13 characters (including spaces) Example: VISIT WEBSITE, BOOK NOW. Text must be in correct language
Example (click to view full size)

Requirements

Native Inline - App

  • SSL compliant redirects
  • Static click tracker
  • 1x1 impression pixel

Notes

  • Live prices are displayed on the ad
  • Deeplink directs to the partner’s results page
  • We can add dynamic outbound and destination locations in the headline (Book flights from Outbound City to Destination City on ...)
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live- in the table at the top.


NATIVE INLINE - HOTELS
Creative Requirements
1 Logo 131 x 131 PNG or JPG, Max file size of 50kb
2 Headline Text Max 50 characters (including spaces)
3 Body Text Max 100 characters (including spaces)
Example (click to view full size)

Requirements

Native Inline - Hotels

  • Full partner name
  • Destination city targeting is required in excel format
  • Please provide city iata codes or full city names
  • We can add dynamic outbound and destination locations in the headline
  • Headline: Hotels Deals in [CityName]
  • Body Text: Great rates and discounts to help you find the best place to stay
  • SSL compliant redirects
  • Static click tracker
  • 1x1 impression pixel

Notes

  • The layout has a set structure which cannot be changed
  • The ad. can only run on the search results page of Hotels
  • Maximum of 3 copy versions
  • Viewability measurement is not available for this format

Assets need to be supplied a minimum of 5 working days prior to going live.


MOBILE Mobile MPU
Dimensions (WxH) 300x250
Max File Size 450kb
Ad Format JPEG, PNG, GIF, HTML5, 3rd party tags
Example (click to view full size)

Requirements

  • SSL compliant redirects
  • MRAID compliance
  • Wrapped tags are not accepted
  • Safe frame compliance
  • No Flash creatives accepted
  • To format click tags, use the “click tag” variable for storing the click destination as shown in the following example: var clickTag = www.example.com whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user
  • For HTML5 creatives, a .gzip bundle should be provided. The click through URL should not be hard-coded

Assets need to be supplied a minimum of 3 working days prior to going live.


NEWSLETTER Full Block Full Block - Image Only
Dimensions (WxH) 564x282 564x282
Headline Copy 50 characters max N/A
Body Copy 120 characters max N/A
Button Copy 15 characters max N/A
Format PNG PNG
Example (click to view full size)
All creatives (wording, images, URL complete with EXACT tracking supplied) must be supplied to the specs below. Failure to do so will result in the ad not being run.

Requirements

  • Client must provide own URL tracking to measure click traffic
  • Tracking: Skyscanner tracking may ‘clash’ with that of client. To allow the client’s tracking to function, we can disable Skyscanner tracking
  • Skyscanner will send a screenshot to show creative, and send live test of newsletter to test (tracked) links for client sign-off
  • However, creative must be final: no changes to copy, imagery once submitted
  • Ad will appear in the second position from the top. Only one ad per newsletter 
  • Skyscanner can provide the overall OR and CTR of the newsletter

Assets need to be supplied a minimum of 5 working days prior to going live.



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