Streamline your customer journey.

Direct Booking is a direct and instant way to capitalise on Skyscanner’s traffic and effortlessly convert browsing into booking, whilst also retaining the ability to up-sell ancillaries and own the customer. Instead of redirecting to the supplier’s website, Direct Booking gives travel providers a powerful new booking channel by enabling travellers to research, choose and book immediately within Skyscanner. 

Direct Booking - British Airways on Skyscanner
This relationship with Skyscanner will improve the experience for customers booking flights through travel search engines and they will be able to view more information about their flight from cabin choice to aircraft type. We all know consumers are more sophisticated and demand a more seamless experience, and this initiative lets us deliver that while still maintaining a direct relationship between the customer and British Airways.
British Airways logo

Enhance your product value.

* Data performance as seen for some of our early partners

* Data performance as seen for some of our early partners

Integrating with Direct Booking presents unparalleled opportunities for you to highlight your brand, build your relationship with travellers, and showcase your unique ancillary products and services. This includes industry-leading upsell options including baggage, fare updates, seat select, insurance and meals. Additionally, the mobile-optimised nature of Direct Booking ensures that you benefit from customers booking as seamlessly as possible.


Integrate with ease.

Skyscanner Direct Booking is compatible with any NDC-ready provider

Direct Booking is compatible with any NDC-ready provider, and has the ability to support other integration types. We have worked closely with IATA to streamline the connection process; creating a ‘Guide to NDC’ that looks at how to connect in 30 days to Skyscanner Direct Booking using NDC. The Guide also explores the potential benefits of NDC – from personalisation, to the scope for innovation.

Ready to benefit from Direct Booking?