A Vision for the Future of Airline Distribution
Metasearch as a Dynamic Airline Marketplace
In the aviation industry, direct booking vs third party distribution has always been an either/or choice. Those days have come to an end.Emerging platforms like voice and bots, coupled with evolving online marketplaces, mean the lines are blurring. So the point where an intermediary’s relationship with the traveller ends and an airline’s begins is no longer as clear as it once was.The time has come to offer a fresh form of direct booking in metasearch. Here, after months of consultation with our partners, we set out Skyscanner’s vision offering the best of both worlds. All the benefits of ancillary up-sell and branding control, coupled with access to a growing and engaged audience of travellers across new platforms.Quite simply, I believe it’s the future for airlines.