July 22, 2025
The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
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Skyscanner at Phocuswright Europe: Powering the Future of AI Travel
Earlier this month, we joined the industry’s best and brightest in Barcelona for Phocuswright Europe to explore what’s next in the world of travel tech. From product launches to big-picture thinking, it was clear: AI is no longer a future concept. It’s the engine behind today’s most exciting innovations.
22 July 2025
Empowering Lufthansa's pricing strategy with market data insights
In today’s dynamic and highly competitive aviation landscape, access to timely and relevant market information is essential. The Lufthansa Group recently engaged in a Proof of Concept experiment with Skyscanner, aimed at enhancing access into publicly available airfares through real-time API access.
This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.
18 June 2025
Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination
“Skyscanner was the perfect strategic partner to help us meet our goals. From its huge audience to creative execution and placements across the marketing funnel, they provide the platform to reach, engage and inspire Scotland’s next visitors.”
Fiona Holmes, Senior Brand Marketing Manager, VisitScotland
4 June 2025
Wait, there’s more. Lots more.
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Increasing working holiday visas for Tourism Australia
Smashing booking goals for Tourism Ireland
Helping VisitScotland attract more travellers after Covid-19
Growing Edinburgh Airport’s global route network
Helping TUI reach the right travellers, faster
Promoting Maldives as a safe destination during Covid-19
