The Knowledge Hub:
Trends, news & views
Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.
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Winning the Booking Moment: Eurowings increases Share of Voice by 32% with Booking Panel Ads
“Partnering with Skyscanner helped us get in front of the right travellers at the right time. Sponsored Booking Panel Ads raised awareness exactly where it counted – and we saw a clear boost in bookings through our collaboration.”
Skyscanner at Phocuswright Europe: Powering the Future of AI Travel
Earlier this month, we joined the industry’s best and brightest in Barcelona for Phocuswright Europe to explore what’s next in the world of travel tech. From product launches to big-picture thinking, it was clear: AI is no longer a future concept. It’s the engine behind today’s most exciting innovations.
Empowering Lufthansa's pricing strategy with market data insights
In today’s dynamic and highly competitive aviation landscape, access to timely and relevant market information is essential. The Lufthansa Group recently engaged in a Proof of Concept experiment with Skyscanner, aimed at enhancing access into publicly available airfares through real-time API access.
This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.