Is long-haul, low-cost the future of flying?

Is long-haul, low-cost the future of flying?

Today, low-cost airlines cover an impressive 32% of the global market - but we’re seeing disruption in the market, with key players extending the low-cost business model to offer cheaper tickets on increasingly longer routes. Is long haul, low cost decisive in securing the future of airlines?

On the road with Skyscanner: June events in review

On the road with Skyscanner: June events in review

Did you miss out on some of June’s industry events? If you weren’t able to attend, here’s a quick summary of the key topics of conversation and some takeaways from our senior leadership team.

Skyscanner Insights: Europe Summer 2019 forecast

Skyscanner Insights: Europe Summer 2019 forecast

As part of our new ‘On the Map’ series, Skyscanner has analysed our European search data to provide you with unique insights for the busy summer 2019 period, including changes in pricing and destinations.

Hotels: Can you strike a balance between OTA partnerships and direct bookings?

Hotels: Can you strike a balance between OTA partnerships and direct bookings?

Navigating the complex hotel ecosystem is anything but straightforward. When it comes to distribution channels in particular, accommodation providers are increasingly trying to find a healthy balance between selling through online travel agents (OTAs) and via direct channels (e.g. a hotel’s own website).

On the road with Skyscanner: June events preview

On the road with Skyscanner: June events preview

Here’s a round-up of the industry events Skyscanner will be attending in June. If you haven’t already registered, please consider joining us. And if you’ve already got your tickets, we look forward to seeing you there!

The interview: Skyscanner VP Strategy Filip Filipov

The interview: Skyscanner VP Strategy Filip Filipov

In this interview with Skyscanner VP Strategy Filip Filipov, we delve deeper into the biggest challenges faced by the travel and airline industries. He shares his insights and reveals his hopes for the future of the sector.

Event round up: Insights from CAPA’s Airline Leader Summit (Dublin)

Event round up: Insights from CAPA’s Airline Leader Summit (Dublin)

Skyscanner’s Hugh Aitken recently delivered a keynote speech at CAPA’s Airline Leader Summit in Dublin. He explored the European aviation market and a mobile-first offering that meets the expectations of modern travellers. Read on for some key highlights from the presentation, and a brief summary of some of the main talking points at the event.

Cathay Pacific sees 57 percent increase in booking volume with Skyscanner Direct Booking

Cathay Pacific sees 57 percent increase in booking volume with Skyscanner Direct Booking

Cathay Pacific has seen an increase in booking volumes with Skyscanner Direct Booking, which allows travellers to research, choose and immediately book without leaving the platform using ‘branded storefronts’.

Car rental in a mobile-first age

Car rental in a mobile-first age

When it comes to travel, the car rental sector is not usually hailed as an example of pioneering to adapt its offering to be truly mobile-first. It’s high time car rental companies rode the digital wave. In fact, it’s a must if they are to stay relevant and competitive.

How to get the most from your programmatic advertising

How to get the most from your programmatic advertising

Interview with Global Senior Commercial Manager Stefan Zahariev and Global Programmatic Ops Manager Elliott Donnelly on quick ways to improve the success of your programmatic advertising campaigns.

The state of programmatic advertising in the travel industry

The state of programmatic advertising in the travel industry

If you work in a marketing department, you’ve most likely heard this term before. Possibly even branded as ‘the future of digital advertising’. But what is programmatic advertising?

Skyscanner announces Swoop partnership on multi-market flights integration

Skyscanner announces Swoop partnership on multi-market flights integration

Skyscanner, the world's travel search engine, has announced its latest partnership with Swoop, the Canadian ultra low-cost carrier.

Where in the world is Skyscanner in April?

Where in the world is Skyscanner in April?

Here’s a round-up of the industry events Skyscanner will be attending in April. If you haven’t already registered, please consider joining us. And if you’ve already got your tickets, we look forward to seeing you there!

Listen up! Voice search in the travel industry

Listen up! Voice search in the travel industry

In 2019, it’s fair to say that personal assistants are more than just fun little gadgets; they are now a common household item and for some, part of everyday life. A study by NPR-Edison Research showed 100 million units have already been sold worldwide and ownership is projected to reach 225 million by 2020 – outpacing the adoption rate for smartphones a decade ago.

Watch how Skyscanner uses Google to create native ads and boost partner campaign performance

Watch how Skyscanner uses Google to create native ads and boost partner campaign performance

The global travel experience is evolving and travellers today are demanding more customisation at every stage of their journey. This means it’s even more crucial for brands to effectively deliver targeted advertising.

Open skies and a low-cost revolution: a round-up of February’s industry events

Open skies and a low-cost revolution: a round-up of February’s industry events

February was a busy month for Skyscanner: our industry experts attended three CAPA events around the globe. If you weren’t able to attend, here’s a quick summary of what was discussed and some key takeaways from our senior leadership team.

Is mobile the key to success for hotels?

Today’s tech-savvy, mobile-first consumers are increasingly choosing the travel services that give them power and control over their trip – and ditching those that don’t. What’s more, they are also looking at digital platforms that allow them to research, plan and book their travel without having to navigate between numerous apps and websites.

Let’s get personal: Why tailoring your onboard experience is a win-win

When it comes to air travel, customers in 2019 have more choice than ever before. As they increasingly seek better ways to find and book exactly what they need – quickly and efficiently – it pays for airlines and travel brands to get this right.

The interview: Airline industry expert and author Faical Allou

Faical Allou is a former Skyscanner employee with more than 10 years’ experience in the airline industry. In this exclusive interview, he explains how this experience led to his first book, A Lifelong Flight, and why a frictionless experience for travellers is indeed the way forward in 2019.

His novel follows Sam, a professor in business strategy who finds himself on a mission to rescue a start-up airline in Bali while navigating an industry that is completely unknown to him.