The Knowledge Hub:
Trends, news & views

Welcome to our knowledge sharing hub. Discover the latest industry-leading insights, case studies, COVID-19 and traveller sentiment trends, and hot-off-the-press product news.

Just Landed

Empowering Lufthansa's pricing strategy with market data insights

This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.

18 June 2025

Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination

“Skyscanner was the perfect strategic partner to help us meet our goals. From its huge audience to creative execution and placements across the marketing funnel, they provide the platform to reach, engage and inspire Scotland’s next visitors.”

Fiona Holmes, Senior Brand Marketing Manager, VisitScotland

4 June 2025

Launching our OpenAI x Skyscanner collaboration

At Skyscanner, we’ve been at the forefront of travel tech innovation for years, using the latest solutions to make travel planning and booking as smooth and simple as possible.

27 May 2025

Wait, there’s more. Lots more.

Empowering Lufthansa's pricing strategy with market data insights

In today’s dynamic and highly competitive aviation landscape, access to timely and relevant market information is essential. The Lufthansa Group recently engaged in a Proof of Concept experiment with Skyscanner, aimed at enhancing access into publicly available airfares through real-time API access. This initiative supports the Group’s objective of enriching its internal analytical capabilities with external market signals, strengthening strategic decision-making in pricing and commercial planning.

18 June 2025

Culture and countryside are calling: Promoting Scotland as an unmissable year-round destination

“Skyscanner was the perfect strategic partner to help us meet our goals. From its huge audience to creative execution and placements across the marketing funnel, they provide the platform to reach, engage and inspire Scotland’s next visitors.” Fiona Holmes, Senior Brand Marketing Manager, VisitScotland

4 June 2025

Launching our OpenAI x Skyscanner collaboration

At Skyscanner, we’ve been at the forefront of travel tech innovation for years, using the latest solutions to make travel planning and booking as smooth and simple as possible.

27 May 2025

A warmer welcome: Helping VISIT FLORIDA attract more UK tourists to the Sunshine State

“Our goal was clear: To get more UK families to choose Florida for their next vacation. And Skyscanner delivered, with searches, bookings, and ROAS all well above target.” Summer Gonzalez, Senior Manager, Paid Media, VISIT FLORIDA

30 April 2025

Introducing Microsoft Copilot Actions x Skyscanner partnership

We’re proud to be a launch partner for Copilot Actions, a new feature for Microsoft's AI companion. It was announced at the company’s 50th anniversary in Seattle last week.

11 April 2025

Horizons: 2024-2025 Spending, Planning and Destination Insights

The latest, greatest trends in global travel

28 February 2025

Skyscanner and Singapore Tourism Board launch exciting new partnership

We’re excited to launch a new partnership with Singapore Tourism Board. Together, we'll be using the latest technology and insights to reach travellers in smarter, sharper ways to increase visitation to the Lion City. Our CEO John Mangelaars was recently in Singapore to sign a Memorandum of Understanding to recognise and kick off the partnership agreement with Melissa Ow, Chief Executive of Singapore Tourism Board.

20 December 2024

Skyscanner at World Aviation Festival 2024

We jetted off to Amsterdam this October for one of the world’s largest aviation tech events. The World Aviation Festival is the premier global gathering for the most influential leaders in aviation and is where the future of aviation is shaped.

2 December 2024