Advertising

How to get the most from your programmatic advertising

How to get the most from your programmatic advertising

Interview with Global Senior Commercial Manager Stefan Zahariev and Global Programmatic Ops Manager Elliott Donnelly on quick ways to improve the success of your programmatic advertising campaigns.

The state of programmatic advertising in the travel industry

The state of programmatic advertising in the travel industry

If you work in a marketing department, you’ve most likely heard this term before. Possibly even branded as ‘the future of digital advertising’. But what is programmatic advertising?

Watch how Skyscanner uses Google to create native ads and boost partner campaign performance

Watch how Skyscanner uses Google to create native ads and boost partner campaign performance

The global travel experience is evolving and travellers today are demanding more customisation at every stage of their journey. This means it’s even more crucial for brands to effectively deliver targeted advertising.