Navigating the complex hotel ecosystem is anything but straightforward. When it comes to distribution channels in particular, accommodation providers are increasingly trying to find a healthy balance between selling through online travel agents (OTAs) and via direct channels (e.g. a hotel’s own website).
Today’s tech-savvy, mobile-first consumers are increasingly choosing the travel services that give them power and control over their trip – and ditching those that don’t. What’s more, they are also looking at digital platforms that allow them to research, plan and book their travel without having to navigate between numerous apps and websites.
Skyscanner, the world's leading travel distribution platform, today announced a partnership with Aeroflot on its Direct Booking platform. Skyscanner began working with Aeroflot on direct bookings in July 2017 and is now fully live across all markets, web and mobile channels. Customers searching for and choosing to purchase Aeroflot flights on Skyscanner are now able to complete their booking directly on Skyscanner without having to be re-directed to Aeroflot’s website.
The move to Skyscanner’s Direct Booking Platform means that Aeroflot, which is in the top 20 aviation holdings in the world by the number of passengers carried, will become the first Russian airline to sell airline tickets directly through Skyscanner’s web and mobile channels.
Mikhail Safarov, Director, Product Quality Management Department, PJSC Aeroflot comments: “Technological development is a key priority for Aeroflot, and with that in mind we are integrating direct distribution of flight tickets protocol as well as the New Distribution Capability (NDC) standard developed by airline association IATA. This technology makes it possible to not only sell tickets and other services through our own website, but seamlessly through metasearch engines such as Skyscanner as well. Aeroflot places great importance on maintaining its position as a leader in technological innovation and has received Level 3 status under the NDC programme, the highest certification status.”
Hugh Aitken, Senior Director of Strategic Partnerships at Skyscanner said:
“We are delighted that Aeroflot has joined the ever increasing number of airlines adopting our Direct Booking Platform. We want to bring airline products on our site as close to the direct experience as possible, with carriers controlling their products and brand while benefiting from our global traffic and audience, across a range of devices. We are extremely confident that both Aeroflot and its customers will benefit from this new integration.”
Skyscanner has already partnered with a number of other airlines from major carriers to low-cost airlines to offer a Direct Booking service, including Pobeda Airlines, Cathay Pacific, Finnair, Iberia, Singapore Airlines, British Airways, Vueling Airlines and Scoot.
 This fact was recorded in the “World Airlines Report - 2018” published by the American magazine Air Transport World, as well as in the “Leading Aviation Groups” rating compiled by the British publication “Flight Airline Business”.
Skyscanner is delighted to announce that Avianca has joined our unique Direct Booking platform.
The pioneering integration, powered by Amadeus Altéa NDC, makes Avianca one of the first airlines in North or South America to sell directly within the Skyscanner marketplace using IATA’s New Distribution Capability (NDC).
IATA’s NDC standard represents the next generation of flexible and dynamic travel content distribution, and has the potential to take airline retailing to the next level. The recent weekend-long NDC Hackathon in Dublin, which Skyscanner participated in, was testament to this, as entrepreneurs, designers, and engineers developed solutions to the world’s business and leisure travel problems using both NDC and Travel APIs.
Skyscanner is excited to be participating in the upcoming IATA NDC Hackathon in Dublin, May 19 – May 21st. The hackathon is designed to bring together developers, marketers, designers and innovators with the mission of taking airline retailing to the next level.