As Q1 2018 comes to a close, we look back and evaluate on our success and key wins for Q4 2017 and recognise the success of our parent company, Ctrip.
Having accumulated nearly 70 million monthly active users, with more than 60% being driven from mobile, it’s no wonder we’re one of the most successful flight meta-search sites in the world.
With net revenue increasing 26% year-on-year in the final quarter of 2017 and 39% growth for the full year of 2017, it’s been a hugely successful time for our parent company Ctrip. It is expected that Ctrip’s net revenue will continue to increase year-on-year at a rate of 8-11%.
The international business mirrors this success with Trip.com achieving triple digit growth in air ticketing volume for five consecutive quarters, partly as a result of our Direct Booking initiatives.
With the help of Ctrip, we developed a Direct Booking engine resulting in our revenue from this platform nearly doubling compared to the same period a year prior. Accelerated growth is expected with Direct Booking being a key driver of this and continues to see more and more partner adoption with airlines such as British Airways and Scoot on-board.