Offering a seamless route to flight bookings: how Skyscanner facilitates transactions through Braintree platform
Skyscanner's powerful Direct Booking platform enables a new form of direct connection between travelers and airlines. The Skyscanner Direct Booking feature allows carriers to offer a fully localized booking experience by enabling travellers to research, choose and immediately book itineraries within Skyscanner without having to re-direct to supplier sites. The platform allows the airline brand to shine through with rich differentiation, multiple ticket up-sell options and extensive payment support, so the booking is seamless, yet the supplier still retains the customer.
With upwards of 20% uplift on flight booking conversion and up to 100% uplift in ancillary purchases, the benefits of the enhanced brand experience of Direct Booking speak for themselves.
But how is Skyscanner able to offer the ability for users to book their airline tickets directly on site, without re-directing and still handle the payment? By integrating Braintree’s Forward API, Skyscanner is able to provide a seamless purchase experience directly within the site, and apps regardless of the airline’s payment processor. The secure sharing of payment and consumer information with airlines and Online Travel Agents on the platform also offers the opportunity for repeat consumers who can enjoy a quick checkout experience, as they are not required to enter their payment information every time that they look to book a ticket.
Gareth Williams, Skyscanner Co-founder and CEO believes the feature and its capabilities are going to play a key role for airline's and suppliers moving forward:
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