We’re excited to launch a new partnership with Singapore Tourism Board. Together, we'll be using the latest technology and insights to reach travellers in smarter, sharper ways to increase visitation to the Lion City.
Our CEO John Mangelaars was recently in Singapore to sign a Memorandum of Understanding to recognise and kick off the partnership agreement with Melissa Ow, Chief Executive of Singapore Tourism Board.
"This strategic partnership is testament to Skyscanner's innovation in the travel tech space. We’re delighted to be collaborating with one of the region's leading destination organisations, where our machine learning capabilities will help increase awareness and consideration for Singapore.”
John Mangelaars
CEO, Skyscanner
The multi-year partnership will see us collaborating to profile Singapore’s unique attractions and experiences, as well as Skyscanner’s products, across key markets in Europe and Asia.
We’ll combine consumer insights with our machine learning capabilities to increase awareness, consideration and engagement of Singapore and Skyscanner.
The partnership includes:
- Joint marketing campaigns to increase bookings from Europe and Asia using consumer data insights for smarter targeting.
- Co-branded campaigns to build destination and Skyscanner appeal in key growth markets.
- Developing a first-of-its-kind stopover solution positioning destinations like Singapore as fantastic stopover cities.
John and Melissa singing the Memorandum of Understanding.
This unique collaboration will help deliver tailored, high-quality experiences to travellers exploring Singapore and we’re excited to see where the next two years take us.
A strategic partner for destinations
Get in touch if you’d like to learn more about partnering with Skyscanner to grow your brand and reach.
View all articles