We are pleased to announce last night’s win at the Campaign Media Awards, where we were recognised for our work with Google on our dynamic native ad solutions, and went home with the ‘Product Innovation – Media Owner’ award.
The Skyscanner dynamic native ad solutions have been designed to leverage live pricing data alongside clear calls-to-action to reach high intent users with brand, up-sell and route related messaging. These solutions also use our advanced targeting, based on intent segments, to align the messaging with the search input data. You can read more about this in our recent blog with Principal Commercial Manager, Advertising - Nick Fisher.
Interested in reading more about Skyscanner advertising solutions?
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The state of programmatic advertising in the travel industry
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Chad Sanderson on Experimentation vs. Optimization [video]
Using Machine Learning to power advertising
Introducing the new Dynamic MPU - for enhanced performance and an improved experience
10 techniques to make your sponsored content shine
Skyscanner dynamic native ads win ‘Best Sell Side Innovation’ at The Drum Digital Trading Awards
Skyscanner’s approach to the programmatic travel world
Skyscanner Native Advertising Solutions with Google win at the Campaign Media Awards