Direct Booking

Hotels: Can you strike a balance between OTA partnerships and direct bookings?

Hotels: Can you strike a balance between OTA partnerships and direct bookings?

Navigating the complex hotel ecosystem is anything but straightforward. When it comes to distribution channels in particular, accommodation providers are increasingly trying to find a healthy balance between selling through online travel agents (OTAs) and via direct channels (e.g. a hotel’s own website).

Cathay Pacific sees 57 percent increase in booking volume with Skyscanner Direct Booking

Cathay Pacific sees 57 percent increase in booking volume with Skyscanner Direct Booking

Cathay Pacific has seen an increase in booking volumes with Skyscanner Direct Booking, which allows travellers to research, choose and immediately book without leaving the platform using ‘branded storefronts’.

Open skies and a low-cost revolution: a round-up of February’s industry events

Open skies and a low-cost revolution: a round-up of February’s industry events

February was a busy month for Skyscanner: our industry experts attended three CAPA events around the globe. If you weren’t able to attend, here’s a quick summary of what was discussed and some key takeaways from our senior leadership team.

Is mobile the key to success for hotels?

Today’s tech-savvy, mobile-first consumers are increasingly choosing the travel services that give them power and control over their trip – and ditching those that don’t. What’s more, they are also looking at digital platforms that allow them to research, plan and book their travel without having to navigate between numerous apps and websites.

Let’s get personal: Why tailoring your onboard experience is a win-win

When it comes to air travel, customers in 2019 have more choice than ever before. As they increasingly seek better ways to find and book exactly what they need – quickly and efficiently – it pays for airlines and travel brands to get this right.

The interview: Airline industry expert and author Faical Allou

Faical Allou is a former Skyscanner employee with more than 10 years’ experience in the airline industry. In this exclusive interview, he explains how this experience led to his first book, A Lifelong Flight, and why a frictionless experience for travellers is indeed the way forward in 2019.

His novel follows Sam, a professor in business strategy who finds himself on a mission to rescue a start-up airline in Bali while navigating an industry that is completely unknown to him.

Russia's flagship carrier Aeroflot joins Skyscanner's Direct Booking Platform

Skyscanner, the world's leading travel distribution platform, today announced a partnership with Aeroflot on its Direct Booking platform. Skyscanner began working with Aeroflot on direct bookings in July 2017 and is now fully live across all markets, web and mobile channels.  Customers searching for and choosing to purchase Aeroflot flights on Skyscanner are now able to complete their booking directly on Skyscanner without having to be re-directed to Aeroflot’s website.  

The move to Skyscanner’s Direct Booking Platform means that Aeroflot, which is in the top 20 aviation holdings in the world by the number of passengers carried[1], will become the first Russian airline to sell airline tickets directly through Skyscanner’s web and mobile channels.

Mikhail Safarov, Director, Product Quality Management Department, PJSC Aeroflot comments: “Technological development is a key priority for Aeroflot, and with that in mind we are integrating direct distribution of flight tickets protocol as well as the New Distribution Capability (NDC) standard developed by airline association IATA. This technology makes it possible to not only sell tickets and other services through our own website, but seamlessly through metasearch engines such as Skyscanner as well. Aeroflot places great importance on maintaining its position as a leader in technological innovation and has received Level 3 status under the NDC programme, the highest certification status.”

Hugh Aitken, Senior Director of Strategic Partnerships at Skyscanner said:

“We are delighted that Aeroflot has joined the ever increasing number of airlines adopting our Direct Booking Platform. We want to bring airline products on our site as close to the direct experience as possible, with carriers controlling their products and brand while benefiting from our global traffic and audience, across a range of devices. We are extremely confident that both Aeroflot and its customers will benefit from this new integration.”

Skyscanner has already partnered with a number of other airlines from major carriers to low-cost airlines to offer a Direct Booking service, including Pobeda Airlines, Cathay Pacific, Finnair, Iberia, Singapore Airlines, British Airways, Vueling Airlines and Scoot.

[1] This fact was recorded in the “World Airlines Report - 2018” published by the American magazine Air Transport World, as well as in the “Leading Aviation Groups” rating compiled by the British publication “Flight Airline Business”.

Avianca becomes the first airline in the Americas to integrate with Skyscanner through NDC

Skyscanner is delighted to announce that Avianca has joined our unique Direct Booking platform.

The pioneering integration, powered by Amadeus Altéa NDC, makes Avianca one of the first airlines in North or South America to sell directly within the Skyscanner marketplace using IATA’s New Distribution Capability (NDC).

Perspective on Payments: Braintree

Head of Global Strategic Development at Braintree, Svante Westerberg, highlights the importance of the payment flow, challenges faced in improving payment solutions and the future of such processes in our ‘Perspective on payments’ series.

The future of airline retailing is now

As data continues to highlight the shift from desktop to mobile, and new shopping and payments trends emerge from the East, we take a look at the biggest challenge and opportunity that airlines have to face: retailing.