Navigating the complex hotel ecosystem is anything but straightforward. When it comes to distribution channels in particular, accommodation providers are increasingly trying to find a healthy balance between selling through online travel agents (OTAs) and via direct channels (e.g. a hotel’s own website).
Today’s tech-savvy, mobile-first consumers are increasingly choosing the travel services that give them power and control over their trip – and ditching those that don’t. What’s more, they are also looking at digital platforms that allow them to research, plan and book their travel without having to navigate between numerous apps and websites.
This feature discusses the value of loyalty building within the hotels industry, and the different ways that data can be used to enhance customer loyalty and business performance.
In this article, we discuss how hotels can adapt to the mobile needs of the future, and the risks that they face if they don’t.