Skyscanner and IATA Partner to Deliver a Guide to NDC: Enabling Airlines to Benefit from Upsells in 30 days
In partnership with IATA, we are excited to share our guide to NDC, which aims to share our knowledge and experience of working with NDC technology, and highlight the very important benefits for the aviation industry in its adoption.
This guide marks 5 years since the inception of IATA's New Distribution Capability (NDC), and outlines the capabilities of the recent NDC API releases, including personalisation, ancillary products and services, and rich media.
These features are particularly important given the significant shifts that have taken place across both technology and user behaviour in the last decade.
Skyscanner has discussed this in recent white papers around the future of distribution, the value-driven proposition in travel, and the advancements of technology and consumer behaviour in China. And a number of steps have been taken to deliver a more seamless experience and an enhanced marketplace in the form of Direct Booking. This offers much more than the simple facilitation of the booking - it gives airlines the opportunity to brand their experience more full, and promote ancillary upsell, within the booking funnel.