On 20 July, we hosted our first travel data event, exploring the power of search and booking data in helping businesses recover faster from the COVID-19 pandemic.
Featuring an engaging discussion with our data experts, plus a special guest from Edinburgh Airport, we discussed how travel will change over the next 12 months and the exciting opportunities for those who embrace a data-led recovery strategy.
Topics included:
- Finding gaps in the market and planning for long-term growth
- Realising the potential of market, destination and travel trends
- Learning how to improve traveller targeting and marketing
- Succeeding in the new normal with our Travel Insight data tool
There was also a live Q&A where our audience had the chance to put any questions they had about our data, products or the latest travel trends to our expert panel.
To jump to a particular topic, the chapter timings are:
About Skyscanner (03:18)
New travel patterns (05:20)
Greece deep dive (09:15)
Impact on the Industry (12:15)
Gaps in route networks (12:50)
Local catchment trends (26:24)
Edinburgh Airport (30:00)
Travel Insight data suite (41:31)
Q&A (42:01)
If you’d like to find out how our unrivalled data can help your business make faster, smarter decisions and power your COVID-19 recovery, click the link below.
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