We jetted off to Amsterdam this October for one of the world’s largest aviation tech events. The World Aviation Festival is the premier global gathering for the most influential leaders in aviation and is where the future of aviation is shaped.
Three packed days of over 600 speakers bringing together more than 5,000 industry experts, global executives and leaders. Safe to say, we were in good company and our very own CEO, John Mangelaars, took centre stage as well to deliver an opening keynote.
Evolution of metasearch and the future of distribution
John Mangelaars took to the stage for a fireside chat and was joined by travel industry analyst and expert Henry Harteveldt, President of Atmosphere Research Group. The topics? All things metasearch.
"Skyscanner's innovative approach highlights the potential for airlines to enhance their retailing strategies and better meet customer needs."
John Mangelaars
CEO, Skyscanner
John's discussion centred around Skyscanner's evolution into a more dynamic, intelligent and strategic partner for airlines.
A key theme was the opportunities for airlines to use our distribution network to promote their brand and products in existing and new markets.
John also underlined Skyscanner’s position as the world’s biggest ‘storefront’ for flights and the global leader in search, comparison and distribution, with:
- Over 110 million travellers each month
- 80 billion prices searched every day
- 51% of travellers coming to us to explore and find inspiration
A new era of opportunity
Photo credit: Skyscanner
John then talked about how Skyscanner’s global reach, traveller-first approach and unique data intelligence is powering a new era of opportunity for companies across the travel ecosystem.
John said: "The integration of advertising tools and partnerships with airlines is enhancing the travel planning experience by providing personalised and cost-effective solutions."
Our most recent traveller-first innovations like Total Cost Search (showing combined prices across flights, hotels and car hire) and personalised advice on where to go and stay has helped put travellers back in the driver seat (or pilot seat) of their planning and booking experience.
Photo credit: Skyscanner
Skyscanner's data intelligence and competitive insights have become the foundation of creating these innovations. We’re able to deepen our understanding of the traveller by seeing how they interact with our site and inform how we can level up our offering.
“Every time an airline launches new products, we help them test them at scale in our network”
John Mangelaars
CEO, Skyscanner
A strategic partner for airlines
Get in touch if you’d like to learn more about partnering with Skyscanner to grow your brand and reach.
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