Interview with Global Senior Commercial Manager Stefan Zahariev and Global Programmatic Ops Manager Elliott Donnelly on quick ways to improve the success of your programmatic advertising campaigns.

If you work in a marketing department, you’ve most likely heard this term before. Possibly even branded as ‘the future of digital advertising’. But what is programmatic advertising?

Skyscanner, the world's travel search engine, has announced its latest partnership with Swoop, the Canadian ultra low-cost carrier.

Here’s a round-up of the industry events Skyscanner will be attending in April. If you haven’t already registered, please consider joining us. And if you’ve already got your tickets, we look forward to seeing you there!

In 2019, it’s fair to say that personal assistants are more than just fun little gadgets; they are now a common household item and for some, part of everyday life. A study by NPR-Edison Research showed 100 million units have already been sold worldwide and ownership is projected to reach 225 million by 2020 – outpacing the adoption rate for smartphones a decade ago.

We have partnered with Trello, the visual collaboration tool, to provide travellers around the world with access to Skyscanner’s flight price trends and insights, such as the best time to book, directly on the Trello platform. 

The global travel experience is evolving and travellers today are demanding more customisation at every stage of their journey. This means it’s even more crucial for brands to effectively deliver targeted advertising.

February was a busy month for Skyscanner: our industry experts attended three CAPA events around the globe. If you weren’t able to attend, here’s a quick summary of what was discussed and some key takeaways from our senior leadership team.

Today’s tech-savvy, mobile-first consumers are increasingly choosing the travel services that give them power and control over their trip – and ditching those that don’t. What’s more, they are also looking at digital platforms that allow them to research, plan and book their travel without having to navigate between numerous apps and websites.

When it comes to air travel, customers in 2019 have more choice than ever before. As they increasingly seek better ways to find and book exactly what they need – quickly and efficiently – it pays for airlines and travel brands to get this right.