As the travel industry begins to experiment with different, more direct ways of presenting and distributing their products to travellers, the lines between direct and third-party channels are being blurred.
Whilst some airlines have embraced social media to the extent where they push deals through platforms such as Facebook, the majority are yet to fully engage with more cutting-edge platforms such as bots. However, the new generation of distribution involves more information being distributed across smaller screens – meaning that inventory comes at a premium, and innovating is critical to getting in front of potential users.
Initiatives like IATA’s NDC are pushing the industry to transform the way air tickets are sold by allowing for integrations with more product differentiation and access to fuller, more dynamic air content, independent of the traditional GDS.
In our white paper penned by Skyscanner co-founder and CEO Gareth Williams, we outline the spectrum of the current distribution landscape, and present a solution for airlines seeking to win in this new environment. A solution which enables airlines to bring a rich and differentiated shopping experience to travellers, across the greatest span of platforms and devices.