Market insights. Global competitive advantage.
Travel Insight is a powerful business planning and analytics tool that is particularly beneficial for airline network planning and revenue management, airport route development and travel-related marketing. Travel Insight is based on a unique big data set that draws data from over 200m global searches every month and is updated daily to give you a unique insight into what travellers want, and provide you with information from the day before and as far ahead as a year into the future. Finally, the Travel Insight dashboards are tailored for the needs of industry stakeholders and our data is also available as raw files to complement your internal reporting, or enhance your current marketing intelligence and analytics.
Key benefits of Travel Insight
- Our redirect or click-through data gives you up to date insights into customer purchasing preferences. For example, which prices and itineraries are driving sales and receiving the most interest, which can help you further optimise your route schedules.
- Our search data gives you an invaluable overview of what your customers are looking for, including insights into the most popular destinations. This can help you price your routes competitively and identify new opportunities.
- Our data is geo-tagged, so we know on aggregate where your customers are when they’re searching and when you are losing passengers to a competitor airport or airline. This can help you to understand the catchment areas and plan your marketing campaigns more efficiently.
- Our state of the art data visualisation software helps bring the numbers to life, presenting trends, insights and forecasts as maps and graphs.