Market insights, global competitive advantage

Travel Insight is a comprehensive, unique big data set to help your business accurately predict future demand, helping you drive your competitive advantage and optimise revenue. It is a cost-effective and reliable decision-making tool for route development, fleet/revenue management, destination marketing or making day to day trading decisions based on real time accurate data insights. It will complement and enhance your current marketing intelligence portfolio.

As one of the world’s leading travel search engines, Skyscanner draws data from 190 million global searches every month to give you a unique insight into your customers’ forward plans. As far as a year into the future, as well as 12 months into the past.

Travel Insight incorporates state of the art data visualization software to bring those numbers to life, presenting trends, insights and forecasts as charts and graphs. With intuitive drag and drop functionality that requires no technical knowledge or training, you will instantly see where you can tailor your operations and drive return on your investment.

Key benefits:

  • Our redirect or click-through data tells you which prices and itineraries are driving sales as well as customers’ purchasing preferences, which can help you further optimise your route schedules.
  • Our search data gives you an invaluable overview of what your customers are looking for, including the most popular destinations prices, and flight times. This can help you price your routes competitively and identify new opportunities.
  • State of the art data visualisation software helps bring the numbers to life - presenting trends, insights and forecasts as charts and graphs, with intuitive drag and drop functionality that requires no technical knowledge or training.
  • Our data is geo-tagged, so we know on aggregate where your customers are when they’re searching and when you are losing passengers to a competitor airport or airline. This can help you understand the boundaries of your operations and plan your marketing campaigns more efficiently.
The Insight provides us with highly valuable and relevant information, in an easily consumable format. The team have been helpful and accommodating to work alongside – dealing with any questions we had quickly and efficiently. During certain occasions, the availability of the data really comes into its own; for example during peak periods of the year, the information helps us better understand the seasonality of our digital channels.
— Iberia Express