Departing 2024. Arriving in 2025.

We’re exploring everywhere

Last year, we took Skyscanner even further across the globe, growing awareness and reaching even more travellers with a series of innovative, hyper-localised brand campaigns. These included:

Our first global sports partnership with the Solheim Cup
A new Ultimate Travel Hack campaign in Canada
The launch of our Travel Trends 2025 report
Working with five destination partners for a festive countdown takeover of Outernet, Europe’s largest immersive space
A partnership in India with JioCinema that combined cricket with exclusive travel deals

Unpacking our data

Back in September, we published our tentpole industry-facing report – Horizons. The report revealed 2024-25’s biggest spending, planning and destination insights, including a unique outlook on changing traveller attitudes and fastest trending destinations.

Last year, we also published a couple of regional snapshot Horizons report. And we shared the major findings of these, alongside the main report, at ITB Berlin, ITB Asia and World Travel Market.

With our wealth of proprietary data, we’ve also made a number of exciting product developments, to give our partners even more data-driven traveller insights...

Skyscanner Ads Platform

Partner Portal

Hotels

Cars

Skyscanner Ads Platform

Launching our new AdTech offering

We’ve launched an innovative new AdTech offering called Skyscanner Ads Platform to help partners navigate the changing digital ads landscape, drive results and grow their business in a privacy-centric way.

Skyscanner Ads Platform combines our first-party data and popular ads suite with an advanced Ads server and new Ads manager, enabling you to target the right travellers at the right time without relying on third-party cookies or similar tracking technology.

You can learn more here.

Partner Portal

A better user experience

Big Partner Portal developments in 2024 saw an overhaul of the user experience and navigation, as well as new and refreshed dashboards to bring more granular and actionable insights to partners. These included:

Creating a new ‘Mission Control’ with the release of Performance Overview, for a clearer view of key metrics and easier navigation.
Creating new or much improved dashboards for Traveller Feedback and PQS, Routes & Redirects, API Health and the Airline Booking Coverage Panel.
Launching a new beta version of Travel Insight Vision in Q4 2024, which we're rolling out in full in early 2025.

Hotels

Welcoming the arrival of dynamic bidding

2024 was the year we launched dynamic bidding – allowing partners to bid on their inventory and set their own CPCs, with the flexibility to adjust bids (CPCs) based on booking windows, number of guests, length of stay, property group and more.

It’s given partners more control over their campaigns and turned our Hotels results into more of a marketplace. Bidding also meant we can share more data with partners to help them optimise and make the most of their campaigns on Skyscanner.

And there’s more exciting news for 2025 – we’re launching Packages!

Cars

Accelerating our offering

We introduced several new benefits to our Car Hire partners last year. Price Accuracy was added to the Partner Portal alongside dashboards to monitor API health and market benchmarking. In early 2025, we’ll release a Missing Quote Finder tool to help partners understand why a quote might not have been displayed

Plus, our new Car Hire B2B API, built on the existing B2B API service, provides new and existing B2B partners with seamless and comprehensive access to car hire data, allowing partners to develop their own Car Hire products deep linking their users to our supply partners.

Metasearch evolution

Skyscanner at World Aviation Festival

At one of the largest aviation tech events, our CEO John Mangelaars took to the stage for a fireside chat about metasearch with travel industry analyst and expert Henry Harteveldt, President of Atmosphere Research Group.

John's discussion centred around Skyscanner's evolution into a more dynamic, intelligent and strategic partner for airlines, where airlines could use our distribution network to promote their brand and products in existing and new markets.

Innovating together

Strategic, innovative partnerships

Last year, we started a number of strategic partnerships, including with Singapore Tourism Board and easyJet.

We’ll be working alongside Singapore Tourism Board using the latest technology and insights to reach travellers in smarter, sharper ways to increase visitation to the Lion City. The multi-year partnership will see us collaborating to profile Singapore’s unique attractions and experiences across key markets in Europe and Asia.

We also signed a new long-term strategic partnership with easyJet, Europe’s leading airline. The deal brings easyJet’s leading fares to Skyscanner’s 110m+ monthly users, with joint advertising and merchandising initiatives to promote easyJet’s unique route network.

Hotels & Cars

We’re continuing to improve our offerings in travel beyond Flights search, working closely with partners in these spaces to deliver a well-rounded suite of travel options, alongside an upgraded user experience.

In Cars, for example, we helped our users find the best deals and, with our improved categorisation, make it much easier to compare the same vehicle across multiple brokers. In 2024, our Cars vertical grew 40% YoY (Jan-Nov 2024). Our Hotels sessions have also been strong; they’re up 47% YoY (Oct 2023 - Oct 2024). And we couldn’t have done any of this without the collaboration of our partners.

Accessibility

Improving disability inclusion within the travel industry is extremely important to us. We work hard to make our products digitally accessible to disabled travellers and we want to help others do the same.

In 2024 we launched our exciting new Partner Accessibility Programme to help partners understand digital accessibility better, using webinars, empathy labs, 1:1 sessions, adding an accessibility section to our Partner Support site and launching our new online Partner Accessibility Hub.

We’re hoping to ramp up this activity in 2025 to help partners get ready for the upcoming European Accessibility Act coming into force in June.

Find out more here.

Insights

Discover the latest travel insights, trends and events from around the world.

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Advertising

Learn how we can help your brand drive awareness and bookings.

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Working with partners

See how we collaborate with businesses and help them grow.

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